by Maulana T | Oct 10, 2020 | SEO Blog
Producing articles that are SEO Friendly is not an easy thing to do. There are often some mistakes made by the author. Mistakes when writing articles will have a negative impact on the website and the article itself.
One of them is not getting a good position on Google, it can even be lost. Of course, this will harm your website. You need to know the search engine optimization strategy. Here are some mistakes you need to avoid when writing articles:
Less Attractive Article Title
An article title that is less attractive will have a negative impact on the content of your article. The reason is if your article title is less attractive, it will make readers lazy to continue reading the article. Apart from being interesting, the title should also contain keywords from the articles that you make. So that it is easy for Google to index your articles.
Keyword Stuffing
Keyword stuffing is the excessive use of keywords in the content of the article. For example, the text contained in the article content consists of 300 words and contains 70 keywords in it. Many think that using a lot of keywords in the article content will make it easier for Google to index your article.
Even though that is not true at all, using keywords excessively will make the writing difficult to understand. So pay attention to the use of keywords in the articles that you make. No need to use excessive keywords, just use keywords in the title, URL structure, and some in the content of the article.
Related Link Not Found
When using internal links or external links in articles. There are some links that cannot be found. This usually occurs because you entered the wrong link, the link URL has been changed or the link has been removed. Incidents like this will have a bad impact on SEO. It is important to make sure the link is included in your article. Make sure the link is executable and discoverable.
by Maulana T | Oct 9, 2020 | SEO Blog
Search Engine Optimization or SEO plays a big role in boosting site traffic. Google’s top three sites, almost 58.4 percent even come from user organic searches.
This shows that the role of SEO is big enough in helping increase the ranking of the site in search engines. Unfortunately, this effort is not easy. Good content is needed and avoids various common custom seo services mistakes.
What types of SEO mistakes should be avoided?
Avoid using keyword stuffing
Keyword stuffing according to Google is the act of manipulating a site’s ranking in search results by using excessive keywords on the site’s pages. Google doesn’t like this practice, also known as blackhat SEO. Examples of keyword stuffing are:
- Load keywords on each page and try to trick the bots into ranking the site up.
- Search for keywords in search engines, but when clicking on the site the keywords in question do not exist and are not relevant to what the user wants.
- Entering the same keywords repeatedly.
If you continue to do this practice, Google will detect your site and make the site rank even lower.
Not paying attention to On-site SEO
On-site SEO is often referred to as on-page SEO. This practice refers to activities to optimize web pages in order to increase rankings in search engines and get organic traffic. There are various components in on-site SEO that must be optimized such as optimizing headlines, HTML tags (title, meta, and header), and images.
This optimization is done so that search engines can easily crawl the site to understand the content and structure in question. Also, note that the title tag should be no more than 60 characters and the meta description should not be more than 156 characters.
Pay no attention to technical SEO
Technical SEO has work-related intentions related to the website itself, except for content. Therefore, it is important for you to be able to provide the best experience for users when opening the site. Some of the technical SEO parts to pay attention to include:
- Site speed
- Crawlability and index.
by Maulana T | Oct 4, 2020 | SEO Blog
If you have a website, you definitely want the website to be in the first order of the Google search page? If your website is at the top, you can be sure that it will be easier for visitors to find your website without having to scroll further. Especially if you have a business by making a website as a promotional or marketing medium, surely your business will indirectly slowly increase. As a website owner, you can try to apply search engine strategy such as SEO and SEM. But before starting that, you need to know about SEO and SEM and the difference between these two strategies in the world of digital marketing.
Before choosing between SEO and SEM, you should first think about who your competitors are. Find out how they are doing in their search marketing before you decide to compete. Find out in advance what keywords they are doing, using SEO and SEM or even using both, and how the payments they use to drive traffic to their website. When you do this, you can look to the flaws to find ways and strategies to compete in paid and organic search.
If you’ve been in the industry for a long time and know what consumers want and need, you’re better off building a long-term SEO strategy than SEM. But if you are still unsure or don’t know much about your customers and competitors, you might consider using SEM. By testing using SEM, you can test the ideas, products, and services that you offer to consumers.
If the product or service you offer has a short buying cycle, you can use SEM. Ads from SEM can put your product or service in the top spot so that customers can see and be interested in buying it immediately. If your buying cycle is long or your website is being used as a reference for doing research and comparing prices with other places for several weeks, you shouldn’t need to use SEM because there were no purchases after seeing the ad.
by Maulana T | Oct 3, 2020 | SEO Blog
Types of SEO can be grouped into 3 categories, based on their optimization techniques. And this consists of various work items and their respective strategies. Simple in theory, but requires hard work, friendship, consistency, and a long process. Nothing in the dictionary seo website optimization can work overnight.
It’s a framework with rules and processes. It can only be done gradually. If then you are the one who is able to promise SEO lightning fast, it will definitely fall into the black hat SEO group (black hat SEO). It violates webmaster guidelines set by search engines. There could be results, but, just wait for the time, the search engine’s algorithmic intelligence will surely know. And ‘boom’, your website is subject to penalties. Deindex. Or at the very least, the amount of organic traffic will decrease drastically.
The following 3 types of SEO are:
Technical SEO: Technical SEO is a technique that ensures that search engines can crawl and index your website without any problems. Tends to be closer to SEO On Page.
SEO On Page: A series of strategies and techniques for optimizing a website from within the site. Or so-called, SEO On-Site, funds, or on-site SEO. Here, technical categories are applied to the site and content, to make it search engine friendly (SEO Friendly)
Off-Page SEO: This is technically a website optimization strategy outside of your website. This is a signal in promoting your website or blog. As a result, it can rank higher in search results.
Apart from learning various concepts and theories, the only way to know if what you have learned is working is to apply various SEO techniques on the website. And, monitor your rankings. If your ranking and organic traffic are increasing, then that means, you are in the right direction. If not, you will have to revise your next SEO strategy and plan.
by Maulana T | Sep 28, 2020 | SEO Blog
SEO and SEM will often be found if you are just starting out in the world of digital marketing. SEO and SEM aim to increase traffic in terms of promotion and marketing of product sales, both goods, and services. To understand it, let’s discuss them one by one. If you need to know about seo strategies, you can visit our website.
SEO which stands for Search Engine Optimization
It is a strategy or series of systematic techniques to place a website or blog on the main SERP page (Search Engine Result Page) and potentially according to the specified keywords. Doing SEO requires skill and persistence.
Apart from that, doing SEO also requires analytical, competitive, and strategic skills. This is because the analysis is needed to research what keywords or keywords to target. Technically, SEO takes a minimum of three months to get optimal results.
One of the main indicators of SEO success is the higher position of a website or blog with certain keywords on search engines. The higher the position of a website or blog with certain keywords on search engines, the higher the visitors or visitors to the website or blog.
Search Engine Marketing or SEM
Just like SEO, SEM also has the aim of getting a website or blog appearance on the main Search Engine Result Page. SEM users are generally synonymous with product offerings.
Typically, SEM users who advertise on search engines are online shops that have products or services to sell. Although there are, it is generally very rare to find SEM users promoting written content only. What distinguishes SEO and SEM is in terms of cost.
SEM is an internet marketing trick that costs money, while SEO is free. Technically, Search Engine Marketing payments are generally made by pay per click or with the terms of how long it takes. SEM results will quickly be seen from how much funds have been allocated. SEM serves to increase visitors and popularity, as well as keywords to target.
